SEM – Google Ads
Maximize Your Business Potential with Google Ads
Grow your business, reach more customers, and boost sales with customized Google Ads campaigns
For over ten years, we have helped companies with Google Ads advertising and SEM. This applies to classic Google search, Display, Shopping and YouTube. Our strategy is based on highlighting your business driving strengths in advertising. What you are best at should be seen!
Local SEO focuses on improving visibility for businesses in local search results. By optimising Google My Business profiles and local citations, we help businesses attract nearby customers.
National SEO targets a broader audience across the entire country. We optimise your website to compete on a national scale, driving traffic and conversions from a wide-ranging audience.
Organic SEO aims to improve your website's ranking in natural search results through keyword research, high-quality content, and link-building strategies, driving sustainable, long-term traffic growth.
Technical SEO focuses on the backend elements of your website, such as site speed, mobile-friendliness, and crawlability, ensuring search engines can easily access and index your content.
E-commerce SEO optimises online stores to increase visibility in search engines. This includes product page optimisation, technical SEO, and link-building to drive traffic and boost sales.
YouTube SEO optimises your video content to rank higher in YouTube search results and recommendations. This includes keyword research, video tags, descriptions, and engaging thumbnails.
International SEO focuses on optimising your website for different countries and languages, ensuring it ranks well in search engines across various regions and attracts a global audience.
Shopify SEO specialises in optimising Shopify-based online stores to improve search engine rankings, increase organic traffic, and drive more sales through targeted SEO strategies.
Industry-specific SEO tailors optimisation strategies to the unique needs and challenges of specific industries, ensuring higher visibility and targeted traffic for niche markets.
Website Migration SEO manages the transition of your website to a new domain or platform. We ensure the migration process retains search rankings and minimises traffic loss.
On-Page SEO involves optimising individual web pages to rank higher and earn more relevant traffic. This includes optimising title tags, meta descriptions, header tags, and content.
Franchise SEO optimises the online presence of franchise businesses across multiple locations. It ensures each franchise location ranks well in local searches, driving more foot traffic and leads to each site.
Off-Page SEO enhances your site's authority and relevance through external methods like backlink building, social media engagement, and influencer outreach, boosting your site’s credibility and rankings.
Competitor Analysis SEO involves researching and analysing your competitors' SEO strategies. We identify their strengths and weaknesses to develop a more effective SEO strategy for your business.
Do you want more Stockholmers to find your website? Then search engine optimization (SEO) is a worthwhile investment. Search engine optimization of your website means ensuring that you end up high in Google’s search results, which is absolutely crucial to attracting the right customers.
If you don’t see, you don’t exist! When it comes to reaching new customers both locally in Gothenburg and throughout Sweden, search engine optimization (SEO) is one of the most important strategies.
Regardless of whether you have a dry cleaner on Södra Förstadsgatan or a construction company in Limhamn, you need to be visible online to reach potential customers. The solution? Search Engine Optimization (SEO)!
See and share detailed performance graphs, send updates to managers, stay up to date with changes. Opteo comes with all the tools you need to understand Google Ads performance.
Google Ads agencies conduct advertising in a number of different ways. But there is one aspect of advertising that is often forgotten, or not given enough focus. Many SEM agencies focus too much time on the advertising platform (eg Google Ads / Bing Ads), and too little time on reviewing the website/company’s offer.
The equation for online success consists of two parts: 1) Competent advertising and 2) Homepage/landing page that converts.
What we often see at Sitea is that the focus is often not on the part of the equation that is actually where the actual conversion comes from. It is often the company’s website or offer. And that requires that the Google Ads agency familiarizes itself with the company’s situation and offer and then ensures that it is attractive enough for the advertising to give maximum effect and ROI.
Founder & SEO Expert
Founder & SEO Expert
Content expert
Curious to see how it all works? Book a demo, and let’s show you what smec can do for your business.
Before we start any development of the Google Ads account, we need to identify which products and services are profitable for your company. The idea is that Google Ads advertising should be part of your company's marketing and strategy. Therefore, we initially need to go over your conditions and which services and products you want to appear on Google. This means that the work we then carry out is guided by profitability parameters from day one.
Once we have selected keywords for the campaign, the next step is to establish a strategy and structure for the Google Ads account. Here we set the budget, choose geographic focus, time for advertising. It is an overall strategy that sets the framework for advertising. Through correctly chosen keywords with the right search intent and effective ads, we then capture traffic from Google to the website. You then have full control over advertising costs and can measure the results.
We ensure your website stays ahead with ongoing optimization and improvements tailored to the latest SEO trends. Our team continually refines strategies to boost performance and maintain competitive rankings. By adapting to search engine updates, we keep your brand visible and relevant. Experience growth through a commitment to continuous enhancement.
Step two for us at Sitea is to review which keywords and search phrases best reflect your services/products. By matching the right keywords with the right intention and then delivering strong ads, we create a strong base for success. In this step, we also do an in-depth analysis of the market and the competition. In addition, we also look at what search trends look like, traffic volume and keywords that should also be excluded.
Once the structure and keywords are set, the development of ads begins. We develop ads that are optimized for search intent and that attract searchers to click through to your site. We then develop these ads continuously to increase the frequency of clicks but also the conversion.
We at Sitea are careful to be clear and transparent with our work. Based on the goals we set, we optimize the account and provide you with the necessary data and input to make the right business decisions. You receive a report that shows results, cost, conversion and which actions were taken during the current period.
More than 300+ customers trust our expertise and rate us with 5 out of 5 stars on Google, Trustpilot & Co. We are the best-rated SEO agency in Germany.
Bartsch Immobilien GmbH
“Timo & his SEO agency in Munich was able to rank us first for one of our focus keywords in the real estate agent sector within 8 weeks – both organically and with Google My Business in the maps. The measures were also supported with relevant Google Ads. We appreciate the professional communication & reliable implementation in the collaboration.”
“I worked with Timo on an SEO content audit as well as consulting him on a few SEO-related technical and logistical questions. He is a clear subject matter expert, provided a great audit with clear next steps, and was able to answer all of my questions. Highly recommend and will definitely be working with him again!”
“Many thanks Timo to you and your team for the friendly, perfect and extremely professional support
with SEO and SEA from day one, every day. You are always there when I need you. My expectations were exceeded by far! I would absolutely recommend you to everyone!
THANK YOU!”
Google Ads was previously called Google AdWords but changed its name to Ads to better reflect the breadth of advertising alternatives and forums that Google offers. In short, it is an advertising tool where you can develop and post ads to appear in, among other things, Google's search results, on YouTube and via the Display network.
The big advantage of Google Ads Advertising is that you have direct control over which search phrases you want your ads to appear for. This means that your ads appear at the top of Google exactly when someone searches for your services / products. Few other marketing channels offer that opportunity.
In addition, you have total control over which search phrases produce results, what the cost is, and which demographics and geographic location you want to target.
Marketing research has shown that Google Ads advertising is one of the highest return and ROI forms of marketing. At Sitea Google Ads agency, we work with clients in a number of different industries. Some of the results we created include:
Google Ads works by advertisers creating ads and choosing relevant keywords or target groups to reach their target audience. When a user performs a search or visits a website that is part of the Google advertising network, relevant ads are displayed based on the keywords or target audience.
Google Ads offers different ad types, including text ads, image ads, video campaigns, responsive ads, shopping ads, and app ads. You can choose the type of ad that best suits your company's goals and the location of your customers. It is often common for a Google Ads agency to set up a combination of ad types.
The cost of the ads in Google Ads depends on a number of different factors, including the competition for selected keywords, the quality of the ads (Quality Store) and the relevance to the target audience. Google basically uses an auction-based system where advertisers place their maximum bid and pay only when someone clicks on the ad (CPC - cost per click) or when the ad is displayed (CPV - cost per thousand impressions).
Yes, you control the budget by setting a daily budget for your ads in Google Ads. This helps you control and put a cap on your advertising costs. You can also change your budget at any time so you are not locked into advertising a specific period.
Google Ads offers different ways to measure and a range of different reports to measure the results of your ads. You can review clicks, impressions, conversions, cost per conversion and other valuable metrics to analyze advertising performance and optimize your ads to meet your goals. A Google Ads agency helps you measure and report the results.
Yes, there are guidelines and rules that must be followed when using Google Ads. These include guidelines for ad copy, target audiences, landing pages and the quality of your ad campaign. It is important to follow these guidelines to avoid having your ads rejected or being banned from using Google Ads.
On the left you get a simple understanding of how Google online advertising works. With the help of AdWords, we at the Sitea Google Ads agency create advertisements that are then seen when someone searches for specific search phrases or keywords.
Google Ads is a very powerful tool as it is possible to directly control which search phrases the AdWords ads should be displayed for.
In addition, you have direct control over the daily budget, which means that you control how much AdWords can cost per day. Then when the daily budget is reached, Google ads are stopped.
With the help of comprehensive statistics, you can then easily make business decisions and optimize the AdWords campaigns.
We at Sitea are professional AdWords consultants with documented results. We are completely convinced that you as a customer will be able to benefit from our expertise in AdWords and digital marketing. In addition to our many years of experience, we at Sitea take a comprehensive approach to your digital situation.
Strategic AdWords
AdWords is not only about attracting visitors and potential customers to your website. It is also about finding the right customers for your company. Therefore, it is important to gain an understanding of your company’s business concept and the products/services you sell, as well as what distinguishes you from your competitors in the market. As an AdWords agency, we therefore work with something we call Strategic AdWords .
Broad expertise
Something that we at Sitea do that sets us apart from our competitors is that our employees have a broad expertise in marketing and can therefore tailor Google advertising so that there is a good fit between advertising and the company’s business. The more we as an AdWords agency understand about you and your company, the better Google Ads Adevertising we can design. We do this by pressing your company’s competitive advantages.
We at Sitea are only interested in profitability – not the number of visitors or clicks!
Through an understanding of your business, we can direct traffic from keywords that convert.
We have tools and expertise that create real results.
We are open in how we work so that you as a client can feel safe.
